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Payments firms slash cashbacks, incentives on funding drought

Consumer payment companies like PhonePe, Paytm, Amazon Pay, and Cred have significantly reduced their marketing expenditures and customer incentives, reflecting a maturing digital payments market in India. This trend indicates a shift from aggressive customer acquisition strategies to a more sustainable approach focused on profitability.

Cashfree Payments secures PPI license from RBI

Cashfree Payments has secured the Prepaid Payment Instrument (PPI) license from the Reserve Bank of India (RBI), adding to its existing Payment Aggregator and Payment Aggregator-Cross Border licenses. This will help the fintech expand its payment offerings, driving innovation and growth in India’s digital payments ecosystem.