asmit

UPI clocks 535 Mln daily transactions in Oct; crosses 16.58 Bn in volume

Given the month of festivities, UPI transaction volume witnessed a significant uptick from 15.04 Bn in September to reaching 16.68 Bn in October. Immediate Payment Service (IMPS) transactions rose to 467 million in volume and Rs 6.29 trillion in value, while FASTag, India’s toll collection system, processed 345 million transactions worth Rs 61.15 billion. Aadhaar …

UPI clocks 535 Mln daily transactions in Oct; crosses 16.58 Bn in volume Read More »

Payments firms slash cashbacks, incentives on funding drought

Consumer payment companies like PhonePe, Paytm, Amazon Pay, and Cred have significantly reduced their marketing expenditures and customer incentives, reflecting a maturing digital payments market in India. This trend indicates a shift from aggressive customer acquisition strategies to a more sustainable approach focused on profitability.