Millennials & GenX lead the charge in digital payments, co-branded credit cards a top favourite: Report

There is a complex interplay of generational preferences and behaviours in the Indian digital payments landscape. GenZ’s dual reliance on UPI and cash underscores the transitional nature of India’s economy, while the preferences of Millennials, GenX and Boomers indicate a growing trust and reliance on digital modes of payments, according to a latest report by Amazon Pay India and Kearney India.